Thursday, November 17, 2011
So about a year ago, it was these terrible PSA billboards to scare mothers out of sleeping with their babies in Milwaukee:
There's a new ad out on billboards in the same area now, and it's done with just about as poor taste as the previous one:
Really, really morbid, and really inappropriate. The first one in particular is just sick... but they've only toned it down slightly with the current ads. The reason babies in certain areas of Milwaukee die while sleeping with parents is not because of the co-sleeping... it is because their parents are under the influence of drugs and alcohol, they smoke, they were sleeping on a couch, or they were co-sleeping while formula-feeding, meaning they'd lost the hormonal level of awareness of their babies' presence while sleeping which breastfeeding gives.
It maddens me that people may see these ads and, not knowing any better, be worried about my baby... "Oh, that Erin who sleeps with her baby, she's taking horrible risks!" I, and all other co-sleeping moms I know, do not have any of these risk factors, and we bedshare intentionally, in an effort to actually improve our babies' chances of survival, as well as for bonding and biological well-being (oh, and because we're lazy... snicker).
This article is well worth the read. It refutes the ad nicely. And, based on the numbers of SIDS deaths in cribs that is quoted in the article, should there be ads depicting cribs in separate bedrooms as gas chambers or something? Certainly there'd be outrage over that!
For info on sleeping with your baby - a biological norm - I recommend these books:
And for a humorous, sarcastic take on the butcher knife ad, see this.